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The State of AI in Digital Marketing Report
The State of AI in Digital Marketing Report exposes marketers’ optimism — and apprehension — about AI marketing technology in the coming year. Most marketers are optimistic about AI marketing technology, and nearly all say that they will increase their investment in it next year. There’s still some trepidation about the potential of job displacement and significant barriers to adoption.
Get the report to learn more about:
- How optimistic today’s marketers are about AI
- The level of AI expertise in marketing
- How investment in AI marketing tech will change in 2024
- Barriers to AI adoption
- The impact of AI on marketing careers
