How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Benchmarks Report for the Travel and Hospitality Industry
For travel agencies, hotels, resorts, and cruise lines, revenue growth depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your representatives convert those calls into bookings, reservations, and loyal customers.
We created this benchmark report so you can discover where your travel business's digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant revenue growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls, this comprehensive benchmark report reveals travel industry-specific insights:
- Call Answer Rates: See how your business's answer rates compare to travel industry benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across marketing channels driving calls to your travel company
- Google Ads Performance: Learn how travel businesses convert paid search traffic into phone leads and bookings
- Call Handling Performance: Benchmark your agents against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how your travel business can drive more leads, convert more customers, and provide amazing experiences
Key Travel Industry Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost conversion rates, and improve call handling to drive more revenue from bookings.
Download the report69%
of callers speak with a person
43%
of those leads convert on the call
31%
of calls from digital marketing are leads
