How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Benchmarks Report for the Senior Care Industry
For senior care facilities, assisted living centers, and in-home care providers, growth depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your care advisors convert those calls into tours, assessments, and new residents.
We created this benchmark report so you can discover where your senior care organization's digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls, this comprehensive benchmark report reveals senior care-specific insights:
- Call Answer Rates: See how your answer rates compare to senior care benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across marketing channels driving calls to your senior care organization
- Google Ads Performance: Learn how senior care providers convert paid search traffic into phone leads and residents/clients
- Call Handling Performance: Benchmark your advisors against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how your senior care organization can drive and convert more leads and provide amazing experiences
Key Senior Care Industry Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost conversion rates, and improve call handling to drive more tours and move-ins.
Download the report58%
of callers speak with a person
17%
ask leads for a tour/appointment
36%
of calls from digital marketing are leads
41%
of those leads convert on the call
