How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Benchmarks Report for the Home Services Industry
For home services providers, revenue growth depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your team converts those calls into appointments, estimates, and new customers.
We created this benchmark report so you can discover where your home services organization's digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant revenue growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls, this comprehensive benchmark report reveals home services-specific insights:
- Call Answer Rates: See how your business's answer rates compare to home services benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across marketing channels driving calls to your home services company
- Google Ads Performance: Learn how home services businesses convert paid search traffic into phone leads and customers
- Call Handling Performance: Benchmark your team against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how your home services business can drive more leads, convert more customers, and provide amazing experiences
Key Home Services Industry Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost conversion rates, and improve call handling to drive more revenue.
Download the report55%
of callers speak with a person
44%
ask leads for a sale
37%
of calls from digital marketing are leads
46%
of those leads convert on the call
