How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Benchmarks Report for the Automotive Industry
For automotive dealers and service centers, revenue growth depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your locations and contact centers convert those calls into appointments, sales, and customers.
We created this benchmark report so you can discover where your business's digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant revenue growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls, this comprehensive benchmark report reveals automotive industry-specific insights:
- Call Answer Rates: See how your answer rates compare to industry benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across marketing channels driving calls to your business
- Google Ads Performance: Learn how automotive businesses convert paid search traffic into phone leads and customers
- Call Handling Performance: Benchmark your business against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how you can drive more leads, convert more customers, and provide amazing experiences
Key Automotive Industry Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost conversion rates, and improve call handling to drive more revenue.
Download the report64%
of callers speak with a person
46%
ask leads to buy or book appointments
54%
of calls from digital marketing are leads
42%
of those leads convert on the call
