How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Benchmarks Report for the Business Services Industry
For B2B service providers and solutions companies, revenue growth depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your sales team converts those calls into demos, meetings, and new clients.
We created this benchmark report so you can discover where your B2B organization's digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant revenue growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls, this comprehensive benchmark report reveals B2B-specific insights:
- Call Answer Rates: See how your team's answer rates compare to benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across marketing channels driving calls to your business
- Google Ads Performance: Learn how other companies convert paid search traffic into phone leads and clients
- Call Handling Performance: Benchmark your sales representatives against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how your business can drive more leads, convert more customers, and provide amazing experiences
Key Business Services Industry Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost conversion rates, and improve call handling to drive more B2B revenue.
Download the report54%
of callers speak with a person
25%
ask leads for a sale
25%
of calls from digital marketing are leads
22%
of those leads convert on the call
