We’re joined by Carrie Liken, Strategic Account Executive at Snowflake, who brings deep experience from Google, Yext, and Snowflake to unpack how AI is reshaping search, discovery, and the digital customer journey. Carrie shares why she believes the role of the website is fundamentally changing and what that means for revenue leaders navigating healthcare and other complex industries.
Key Takeaways:
02:20 Your website is toast because its role is changing.
03:31 Conversational AI changes Google Search experience.
07:08 Discovery is moving off-site to conversational AI.
09:33 Transactions remain strongly website-focused.
13:46 Digital transformation must be a constant process.
16:21 Conversion foundations matter as discovery moves off-site.
37:40 Distribution and infrastructure may lead Google to win.
40:41 Google has regained its swagger, focus, and product shipping.
Resources Mentioned:
Listen to all episodes on your favorite platform
