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Welcome to dentsu X. We blend media, data, creative, and technology to create transformational experiences that drive brand growth. We challenge conventions with stories that shape the future, believing that everything can be media and the best experience wins.
  • Organization Name
  • Region
    North America, United Kingdom, EMEA, APAC
  • Service Offering
    Client Solutions, Communications Strategy, Audience & Insights, Media Planning & Buying, Investment Strategy, Cross-Channel Activation, Local Marketing, Marketing Effectiveness, Retail & Commerce, SEO & CRO
  • Channel Expertise
    CTV, Broadcast, Paid Social, Paid Search, SEO, Commerce & Retail, Digital & Programmatic, Audio, Out-of-Home
  • Agency Model
    Full-Service, Digital-First Media Agency
  • Industries Served
    Retail/CAPG, Healthcare, Financial Services, Automotive, Tourism & Travel, Hospitality, Home Services, Personal Care, Toys & Games, Government, Media/Entertainment, Real Estate, Manufacturing, Telecommunications
  • Avg. Monthly Budget
    $750,000+
  • Agency Size
    4000+ Employees

dentsu X helps brands turn media investment into real business impact. We combine full-funnel media strategy and activation with audience insights, data and analytics, and performance marketing to design connected experiences that drive measurable outcomes. Grounded in dentsu’s global scale and powered by modern platforms and intelligence, we help brands deliver results at every stage of the customer journey.

In the US, dentsu X pairs global strength with a distinctly hands-on, boutique-style approach. We lead with Experience Planning, a methodology that shifts brands from buying impressions to designing meaningful, data-driven experiences across the full customer journey, with performance accountability built in from the start. We bring the agility of a boutique and the firepower of a global network to help brands turn consumer intent into sustained growth.

Globally, dentsu X is recognized for performance at scale. We’ve been named the Fastest Growing Global Media Agency by RECMA for four consecutive years and a Leader in Performance Marketing by Forrester seven times, proof of our ability to translate complexity into measurable impact across markets.

Across dentsu, our work is enabled by dentsu.Connect, a fully integrated, AI orchestrated operating and workflow platform that brings together data, planning, activation, and measurement across the entire campaign lifecycle. dentsu.Audiences, our global data and identity solution, powers this ecosystem, delivering consistent audience intelligence and activation across regions and channels.

As a whole, dentsu X brings together global performance, intelligent platforms, and experience design to drive outcomes that matter.

If you’re looking for a partner who moves fast, solves real problems, and can scale with your ambitions, reach out and let’s design a program that your business deserves.

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