VWO is a comprehensive experimentation platform that gives its customers the ability to A/B test, personalize, and gather analytics on the entire digital journey. Invoca data is integrated with the VWO platform so you can include call behavior and outcomes in their A/B tests, personalization, and insights
Use Cases:
- Invoca data is tracked as “Events” which are web visitor activities (like when web visitors make calls and from devices, like web or mobile)
- With Invoca data Website owners can run A/B tests to learn whether the presence of phone calls within the web session results in better or worse outcomes than the “control” that does not include a phone call
- EXAMPLE: Run a test that tracks how many web visitors click to call on a mobile device and convert
