Vibe.co Integration

The Vibe.co Integration allows marketers to connect offline call conversions to the CTV and streaming video ads that drove them. When a consumer views a Vibe.co ad, visits a site, and then calls to convert, Invoca links that call back to the original ad view and passes conversion data including whether the call was answered, whether it was a lead, whether it converted, and the revenue amount back to Vibe.co for measurement and optimization. This enables teams to include streaming TV as a measurable performance channel with real attribution data.

For Who? Performance marketers and agencies looking to treat streaming TV ads like a digital performance channel by optimizing Vibe.co ad delivery based on real-time offline conversions. 

Availability & Implementation: This integration is live.

• Attribute offline calls and revenue to CTV and streaming video ads
• Optimize Vibe.co ad delivery based on real-time offline conversions
• Include streaming TV as an additional digital performance channel