Lead Form Attribution

Lead Form Attribution ties each website form submission, whether a lead form or an online scheduling form, back to the marketing source that drove it. It works for forms captured directly on the page as well as forms ingested from a CRM or database. Connecting form conversions to marketing channels gives a complete picture of performance alongside call data.

How it works:

-Lead form is submitted. A lead is submitted through a web lead form when invoca.js is present on the page.

-Lead is ingested and attributed. The lead is captured: source, campaign, and Signals are recorded and passed downstream.

-Integration is triggered. Data is passed to third party via the Invoca integration (Google Ads, Meta, Adobe, etc) for better measurement & optimization.

For Who? Marketers using website forms to generate leads and appointments.

Availability & Implementation Available now.

• Prove your marketing drives form conversions, not just calls
• Pass form data to ad platforms for better optimization