IVR A/B Testing

Optimize your IVR experience with native experimentation, no workarounds required. IVR A/B Testing lets you automatically split call volume across two IVR paths (including configurable percentage splits) and compare results directly in Invoca reporting. Calls are tagged by test path, making it easy to filter reports, assess conversion outcomes, and confidently select the winning customer experience when the test concludes.

This feature is live now for all Advanced IVR customers. Learn how to run IVR A/B tests to improve caller experience and performance in the Invoca Academy.

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• Test new features including AI agents.
  Make data-driven decisions using native reporting, no manual analysis needed.
• Improve conversions and efficiency by testing routing logic, greetings, and flows.
• Reduce risk by validating changes before rolling out broadly.
  Packaging: Included with Advanced IVR (and available for testing with PreSense and AI Agents). 

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