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Increased Marketing Channel Field Availability
Marketing channel field available across the Invoca platform
The Marketing Channel field was launched last year as part of the Lead Conversion Dashboard, and is now available across the Invoca platform. As a reminder, this is Invoca’s first formula field that automatically categorizes calls by marketing channel.
Availability & Implementation
Released on December 8, 2025 and included for all customers.
Learn more about formula fields in the Knowledge Base.
Key Benefits
- Use Marketing Channel field across all standard reports, exports, and downstream integrations.
- Minimize need to maintain duplicate lookup tables or transformation logic in other systems.
