AI Messaging Agent

Invoca’s AI Messaging Agent helps marketing teams convert more high-intent leads with instant, two-way SMS conversations. It combines AI-driven texting with buyer journey context (such as where the lead came from and what they engaged with) and conversion attribution, so you can guide prospects to the right next step and measure the revenue impact back to the original marketing source.

Common use cases

• Instant web form follow-up: Add an SMS contact option to your web forms. If selected, the agent immediately texts the lead to answer questions, schedule a call, or book an appointment.
• Missed call, after-hours, or overflow coverage: Offer callers an IVR option to continue via SMS. The agent can answer questions, schedule a callback time, book an appointment, or complete a sale.
• High-intent site and eCommerce conversion: Provide an SMS option on landing pages, product pages, and in-cart to resolve questions fast. The agent can also assist with booking or purchase steps to reduce abandonment.

Getting started

Most teams start with one high-intent entry point, define when SMS should engage, set conversation guardrails, and launch quickly. Then they refine the experience using real conversation insights and performance results.

This is available now for all customers in the U.S.

Learn how to build your AI Messaging Agent in the Invoca Academy.

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• Faster speed to lead: Start a conversation immediately when a lead reaches out, while intent is highest.
• Always-on engagement: Keep leads moving forward 24/7, including after hours and during peak volume.
• Higher conversion with fewer drop-offs: Reduce stalled bookings, abandoned forms, and checkout friction by answering questions in the moment and helping leads complete the next step.
• On-brand, accurate responses: Use approved brand sources and training from your calls so the agent can communicate in your brand voice and provide personalized answers.
• Prove and improve ROI: Connect every SMS conversation, callback, and conversion back to the originating campaign so you can see what converts and where to scale.

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