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tvScientific
Overview
This integration adds Invoca phone lead and conversion data to tvScientific’s performance advertising platform to measure how connected TV (CTV) and Over-the-Top (OTT) advertising brand campaigns drive sales, appointments, and revenue.
Key Benefits
- Connect TV and video ad views to phone leads, conversions, and revenue
- Track how TV and video brand campaigns improve search and digital ad conversions
- Optimize media dollars for what’s really driving business outcomes