Salesforce Marketing Cloud

Enhance the customer journey with complete visibility into calls from email.
Invoca integrates with Salesforce Marketing Cloud

Marketing Cloud, meet calls.

Invoca’s integration with Salesforce Marketing Cloud is the only solution to deliver full visibility into calls from email. By integrating call conversion analytics with your email program you deliver more engaging journeys without sacrificing the attribution data you need to make smarter marketing decisions.
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Invoca’s integration with Salesforce Marketing Cloud is the only solution to deliver full visibility into calls from email.

The only call tracking solution for
Salesforce Marketing Cloud.

Attribution

Calls convert at 10x the rate of clicks, but until now, email marketers haven’t been able to tie phone call conversions back to the emails that drove them. Invoca gives you call attribution so you understand how your emails are driving results with both clicks and calls.
  • 1:1 visibility into call conversions from email
  • Device-aware click-to-call for mobile email
  • Display unique, trackable phone numbers within emails viewed on desktop
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Invoca Attribution - Calls convert at 10x the rate of clicks, but until now, email marketers haven’t been able to tie phone call conversions back to the emails that drove them.

Customer Profiles

Personalized marketing drives better results. Integrated call analytics from Invoca enhances your customer profiles so you can improve segmentation within Audience Builder. For the first time you can get:
  • Visibility into calls and their outcomes
  • Demographic data on inbound callers
  • Insight into key spoken words during calls
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Invoca Customer Profiles - Personalized marketing drives better results.

Journeys

Your customers move seamlessly between devices, channels, and media. Ensure their journey is personalized and consistent no matter where customers interact by integrating call analytics data with Journey Builder to bridge the online-offline divide.
  • Trigger journeys based on inbound calls from email
  • Deliver journeys that adapt to caller behavior
  • Improve conversions with insight into customer conversations
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Invoca Journeys - Your customers move seamlessly between devices, channels, and media.
Calls have traditionally been a blind spot for email. With Invoca, the fact that we can now get call intelligence integrated into email marketing, creates a new opportunity to dramatically improve ROI while delivering a better experience for our customers.
Senior Marketing Director @ Brady

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