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Salesforce Marketing Cloud
Overview
Enhance customer journeys within Salesforce Marketing Cloud with complete visibility into calls driven by email. The Invoca for Salesforce Marketing Cloud app will uncover exactly which emails are driving calls and which of those calls are driving conversions so that you can optimize for highest email campaign performance.
Key Benefits
- Attribution with 1:1 visibility into call conversions from email
- Conversation intelligence that improves segmentation within Audience Builder
- Integrated call analytics in Journey Builder to bridge the online-offline gap