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Innovid
Overview
This integration adds Invoca phone lead and conversion data to Innovid’s omnichannel platform to measure how connected TV (CTV), online video, and linear TV brand campaigns drive sales, appointments, and revenue.
Key Benefits
- Connect TV and video ad views to phone leads, conversions, and revenue
- Track how TV and video brand campaigns improve search and digital ad conversions
- Optimize media dollars for what’s really driving business outcomes