.svg)
How to Dominate the SERP and Drive Phone Leads with Local Search
When it comes to local search, Ricky Bobby said it best: “If you ain’t first, you’re last.” To drive organic conversions and phone leads, you need to rank on page one.
Infographic transcript
How to Dominate the SERP and Drive Phone Leads with Local Search
When it comes to local search, Ricky Bobby said it best: “If you ain’t first, you’re last.” To drive organic conversions and phone leads, you need to rank on page one — most searchers won’t ever click to page two. These local search trends show why you need to update your strategy to drive more high-value phone leads.
According to Google, Local Searches Continue to Rise
4 in 5 consumers use search engines to find local information 1
46% of Google searches are looking for local information 1
Over 100% more searches for “available near me” in 2020 vs. 20191
Mobile Search Continues to Grow Across Industries
Mobile Search Share 2020
60% - Travel
59% - Healthcare
54% - B2B
51% - Finance
50% - Education
1. Google
Google Search Drives 35% of Website Traffic
49% - Direct
21% - Google Organic
14% - Google Paid
10% - Facebook
2. Oribi
Organic Search Rising Faster Than Paid
Growth in search traffic (2021 vs. 2020)
53% - Organic Search
15% -Paid Search
3. SEO Inc.
US Mobile Search Ad Spend Continues to Rise
US mobile search ad spend projections for 2021
$44 billion - expected for 2021
22% - increase from 2020
4. eMarketer
Most Clicks From Search Results Are on Smartphones
67% of Google paid search clicks are on smartphones
62% of Google organic search visits are on smartphones
5. Merkle
Most Organic Search Traffic Comes From Top 3 Positions
Organic search clicks by SERP position
29% - 1st Organic Result
15% - 2nd Organic Result
11% - 3rd Organic Result
6. Sistrix
Local Mobile Search Converts More Customers
18% of local smartphone searches led to a purchase within a day compared to 7% of non-local searches 1
Mobile devices will influence over $1.4 trillion in local offline sales this year 7
Consumers Searching for Local Businesses Convert by Calling
Consumers are 39% more likely to call when using mobile search to find a business 1
60% of consumers said they overwhelmingly prefer to engage with Google My Business by calling 8
88% of mobile searches for local businesses result in a call or visit within 24 hours9
Google Ads Drive Millions of Calls
Over 80 million calls are driven directly from Google search ads every month 1
39% of Google Ads calls are from call extensions
61% of Google Ads calls are from website visitors
10. Invoca
More Photos on Google My Business = More Calls
GMB listings with 25 photos or more get 5x more calls than those with 1 GMB listings with 10 photos get 3x more calls than those with 1
8. BrightLocal
Calls Are the Most Valuable Conversions
Phone calls to businesses convert to customers 3x more than web clicks 1
Consumers that call a business are 4x more likely to work exclusively with them 11
84% of marketers report that phone calls have higher conversion rates and AOVs than other engagements 7
Google Ad Types with High Sales Opportunity Rates
32% - Google organic
20% - Google paid call extensions
27% - Google My Business
of Calls are Sales Opportunities
10. Invoca
Many Phone Leads to Businesses Are Wasted Because They Aren’t Answered
Marketers Using Conversation Intelligence Gain a Competitive Edge
Want to learn how conversation intelligence can help you drive more sales calls from local search? Request your personalized walkthrough of Invoca.
Sources:
- Oribi
- SEO Inc.
- eMarketer
- Merkle
- Sistrix
- Forrester
- BrightLocal
- Nectafy
- Invoca
- Zillow
