INDUSTRY:
Financial services and insurance

Using Invoca to scale marketing attribution

How Flagstar Bank uses Invoca to scale marketing attribution.
$2.1B
in loan applications
$557M
in converted loans
10,000
numbers and 100 pages allow for real-time optimization
Using Invoca to scale marketing attribution
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We're able to have over 10,000 phone numbers out there, across hundreds of pages on our website. Being able to make changes within the same day is something we never would have been able to accomplish before.
AJ Aleccia
Marketing Analytics Lead

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