Aspen Dental is a dental support organization with more than 1,000 locations nationwide — its mission is to bring better care to more people. Aspen Dental uses Invoca to track the phone call conversions its marketing campaigns drive and make smarter optimizations to reduce cost per acqusition (CPA).
"Phone calls make up thirty percent of our conversions, and they convert at twice the rate of online leads," said Jigna Desai, head of digital analytics strategy at The Aspen Group. "Invoca is integral to our strategy because it allows us to track call conversions and make the right campaign optimizations to drive more of them."
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