Trusted by customers. Proven to grow revenue.

Healthcare customers

Automating call center quality assurance and improving agent coaching

50
%

time savings on QA process

Keys to Success

  • AI-powered, customizable QA scorecards that track agent performance
  • Used a proper greeting
  • Read the CMS disclaimer
  • Notified the caller thatthey’re a licensed agent
  • Confirmed the medications on their formulary
  • Used the correct language to describe health plans

“

Invoca has removed the heavy lifting from quality assurance. I now spend 50% less time scoring phone calls — it’s been a tremendous help. I can’t imagine going back to the way we were doing things before.

— Current Invoca Customer in the Healthcare Industry

Increasing conversion rates by personalizing calls

50
%

reduction in call hold time

300
%

increase in conversion rate

580
%

increase in appointments scheduled

Keys to Success

  • Signal AI to classify calls and reduce manual work by 40 hours per week
  • Unique trackable phone numbers and intelligent call routing to reduce call times and increase conversion rates
  • Invoca’s standard Business Associate Agreement (BAA) ensures full compliance with HIPAA regulations

“

We can use the Invoca connector for Salesforce Marketing Cloud and include the number in the email that links directly to the healthcare provider. Just being able to personalize this experience has given us a big increase in the experience for those patients.

— Current Invoca Customer in the Healthcare Industry

Lowering costs and unifying data across the organization

597
%

decrease in CPA from social media campaigns

74
%

decrease in overall patient acquisition cost

35
%

increase in phone call conversion rate

Keys to Success

  • Session-level attribution to optimize media spend and decrease cost per appointment
  • Personalization and audience segmentation for improved patient experiences
  • Invoca’s standard Business Associate Agreement (BAA) ensures full compliance with HIPAA regulations

“

Invoca has been a game-changer for our team. It allows us to maximize one of our most valuable resources — our marketing dollars. With insights from Invoca, we decreased our patient acquisition cost by 74%. We also significantly increased our contribution to our total book of business.

— Current Invoca Customer in the Healthcare Industry

Connecting the end-to-end patient journey to decrease acquisition costs

66
%

decrease in cost-per-acquisition

Keys to Success

  • Caller-level data down to the Google Client ID uncovers the complete customer journey
  • Invoca trackable static numbers in TV ads deliver offline attribution
  • Invoca’s standard Business Associate Agreement (BAA) ensures full compliance with HIPAA regulations

“

Invoca has helped us understand which channels and campaigns are most effective at driving patients through the funnel. As a result, we decreased our cost per acquisition by 66%.

— Current Invoca Customer in the Healthcare Industry

Scalable, high-return marketing analytics without a data science team

25
%

increase in call volume

95
%

conversion attribution accuracy

5
%

increase in margins, driving millions in revenue

Keys to Success

  • Multi-destination solution to see data at the aggregate and location level across 290 locations
  • Salesforce, Google, Bing, and Facebook integrations
  • Invoca’s standard Business Associate Agreement (BAA) ensures full compliance with HIPAA regulations

“

We were immediately impressed that Invoca was thinking the same way that we were and that they had solved problems that we need to solve, and going a step further in tackling it at a multi-billion enterprise level—like us.

— Current Invoca Customer in the Healthcare Industry

Driving and converting more appointment calls

32
%

decrease in CPA from social media campaigns

42
%

decrease in overall patient acquisition cost

Improved

increase in phone call conversion rate

Keys to Success

  • Call tracking to identify the source of the call and the marketing campaign, ad and keyword that drove it
  • Call routing and IVR to get calls routed the the right place, quickly
  • Caller information passed to agents at time of call for better customer experiences and outcomes

“

We’ve been Invoca customers for 4 years now and each year it continues to help us improve our marketing and call center performance. This year with help from Invoca, we’ve reduced our cost per phone lead by 32% while converting 42% more calls to new patient appointments.

— Current Invoca Customer in the Healthcare Industry

Telecommunications customers

Saving time and driving huge revenue gains

40
%

increase in average revenue per sales call

27
%

decrease in calls where agent failed to overcome caller hesitation

70
%

reduction in time it takes to investigate calls

Keys to Success

Automated Quality Assurance to:

  • QA 100% of calls
  • Save hours of manual work
  • Improve agent coaching & performance

“

Invoca has been a huge win for our QA team and our agent supervisors. We’re now evaluating 100% of calls — up from 0.5% — and we’ve reduced the research time it takes to investigate calls by 70%, which is amasing!

— Current Invoca Customer in the Telecommunications Industry

Achieved 7X ROI within 8 months & 150% of revenue goals

7x
ROI

within first 8 months

150
%

achievement of annual subscription goal

17
%

reduction in paid search cost-per-acquisition

Keys to Success

  • Signal AI to deliver session-level attribution to optimise marketing campaigns and reduce wasted spend
  • Uniting marketing and sales teams with a single source of data truth

“

Over the past year, we have transformed inside sales into a performance-based environment and Invoca’s technology supports that business characteristic. Our partnership with Invoca has produced a strong ROI.

— Current Invoca Customer in the Telecommunications Industry

Increased leads and conversions while dramatically reducing CPA

82
%

reduction in cost-per-acquisition from Google paid search over 2 years

18
%

lift in net revenue from paid search campaigns

2
x

increase in volume of qualified leads

Keys to Success

Used Signal AI to:

  • Uncover best performing campaigns, ads, and keywords
  • See phone conversions and true ROI of marketing efforts
  • Feed this data into Google Ads for smarter bidding decisions

“

The results with Invoca have been phenomenal, to say the least. The benefits are constantly compounding with such minimal lift for the returns. I’ve never had a product where I spend more time selling people on the results than doing the work to get it going.

— Current Invoca Customer in the Telecommunications Industry

Optimising for subscriber LTV and driving 500% lift in return on ad spend

500
%

lift in ROAS

15
x

lift in conversions

60
%

increase in conversion rate

Keys to Success

  • Invoca data used to create closed-loop attribution enhanced with internal subscriber LTV data
  • Signal AI to pass conversion data to Google Ads and optimise bidding strategy

“

With Invoca, we took an online conversion experience that had a throughput of less than 5% and took it into a phone call that closes in the high 60% range.

— Current Invoca Customer in the Telecommunications Industry

Identifying the most profitable customers

66
%

improvement in response rates

50
%

increase in revenue

58
%

decrease in cost per sale

Keys to Success

  • Using Invoca data to see best-performing segments to increase revenue with no additional budget
  • Invoca custom data fields optimise marketing spend and drive better response rates

“

Invoca is a key marketing enabler for us, and helps us understand the changing dynamics of our market.

— Current Invoca Customer in the Telecommunications Industry

Driving and converting more appointment calls

110
%

improvement in sales agent close rate

Keys to Success

  • Invoca PreSense to inform agents with each caller’s digital journey information at the time of call
  • Google Ads integration to track phone leads driven by paid search and reduce cost-per-acquisition
  • Invoca IVR so that callers can reach the right agent more quickly

“

When the rep has the [pre-call data], it’s incredible what they can do. If you’re driving an omnichannel experience, Invoca is a must have.

— Current Invoca Customer in the Telecommunications Industry

Financial Services customers

Increased Marketing ROI & call centre close rates

30
%

increase in ROAS from digital marketing & affiliate campaigns

2
x

increase in close rates at from calls to the contact centre

Keys to Success

  • Signal AI to uncover best performing campaigns, ads, and keywords to reduce wasted ad spend
  • AI-powered scorecards to automatically QA agent performance on every call for immediate agent coaching
  • Use Invoca’s PreSense to dynamically route calls and present agents with critical insights such as affiliate source at the time of the call

“

Invoca has been a game-changer for us. Our agents can see exactly where they’re falling off the talk track and get instant feedback on how they can improve. It’s helped us to double our close rate at the contact centre.

— Current Invoca Customer in the Financial Services Industry

Dramatically increased pipeline for leads

172
%

increase in leads

30
%

increase in online applications

150
%

decrease in cost per lead

Keys to Success

  • Multi-location features to route calls and measure performance across 300 locations and 4,000 zip codes
  • Integrated Invoca data with internal proprietary attribution platform for campaign optimisation

“

Choosing the right technology matters. Invoca’s data-driven platform makes all the difference in maximising ROI for our clients.

— Current Invoca Customer in the Financial Services Industry

Marketing attribution at scale drives increased revenue

$
2.1
b

in loan applications

$
557
m

in converted loans

10
k

numbers and 100 pages allow for real-time optimisation

Keys to Success

Automated Quality Assurance to:

  • Session-level attribution to track calls driven from landing pages
  • Multi-location solution to understand what marketing tactics are performing across all locations
  • Google Ads and Salesforce integrations for smarter bidding and closed-loop reporting

“

In the first half of this year we’ve been able to attribute over two billion dollars in loan applications over the phone back to precise marketing tactics.

— Current Invoca Customer in the Financial Services Industry

Home Services customers

Boosted ROAS and Improved contact centre performance

47
%

increase in appointments set in the contact centre

129
%

increase in agents correctly assessing caller needs

58
%

increase in agents using the proper greeting

Keys to Success

  • Integrate Invoca data with Google Ads to optimise bidding strategy
  • AI-powered automated QA scorecards helps agents improve their performance and increase conversion rate

“

Invoca is an invaluable tool for our business. It’s helped us spend smarter and save tens of thousands of marketing dollars on customer acquisition.

— Current Invoca Customer in the Home Services Industry

Optimised media spend and uncovering caller insights

100
%

increase in attributed revenue from ad campaigns

16
%

increase in phone call conversion rate

14
%

digital ad spend savings while increasing conversion rate

Keys to Success

  • Google Ads, Google Analytics and Search Ads 360  integrations to calculate the true ROI of every marketing campaign
  • Invoca data to inform retargeting efforts that suppress converted callers to conserve budget

“

Invoca shows us the true, verifiable number of sales calls our marketing campaigns drive. It’s helped us significantly increase our conversion rates.

— Current Invoca Customer in the Home Services Industry

Supercharged mobile search campaign results

48
%

of sales come from phone calls

17
%

of leads come from call-only campaigns

Keys to Success

  • Signal AI to attribute calls and conversions back to paid search, social and web
  • Invoca static numbers to track offline results in direct mail, TV and radio campaigns

“

70% of our appointments come from phone calls. We need to know whether a search term generates a phone call. Partnering with Invoca and Google…we’ve found that [mobile search] is one of our most important channels.

— Current Invoca Customer in the Home Services Industry

Increased response and conversion rates

76
%

increase in new logo customers

70
%

lift in landing page call response rate

33
%

increase in inbound callsincrease in inbound calls

Keys to Success

  • With Invoca data on calls and call outcomes vs form fills on the website, the customer was able to see that the landing page driving calls resulted in significantly more conversions

“

Optimising our marketing and sales funnels through Invoca is a major contributor to the success we've been seeing — we recently increased the number of customer accounts that marketing generates by 76% year over year.

— Current Invoca Customer in the Home Services Industry

Automating QA Scoring to improve agent coaching

91.5
%

quality assurance score

Improved

troubleshooting to quickly identify issues

Keys to Success

  • AI-based automated QA scorecards uncover coachable moments and improve agent performance at scale
  • Global transcript search helps identify negative call experiences so agents may outbound call to retain their business

“

Thanks to Invoca, our customer care team achieved its highest-ever quality assurance score. We can now do immediate, on-the-spot coaching and give them hands-on feedback about how they can improve their performance.

— Current Invoca Customer in the Home Services Industry

Decreased cost-per-lead and improved agent performance

73
%

increase in company revenue over three years

70
%

decrease in cost per lead

2
x

increase in lead volume

Keys to Success

  • Signal AI to optimise marketing campaigns and reduce wasted spend
  • Automated Quality Assurance module to coach agents, improve their performance and increase conversion rate

“

Our sales managers don’t have time to sit down and listen to a bunch of calls. Invoca helps them quickly pinpoint each agent’s strengths and weaknesses. It also helps them find coachable moments in the call recordings and transcriptions. This has had a huge impact on agent performance.

— Current Invoca Customer in the Home Services Industry

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