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Revenue Execution Platform Overview
Learn how revenue execution platforms help marketing, sales, and contact centres drive more revenue.
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Blog
Recent Posts
Customer Experience
by
Jane Irene Kelly
How to Optimise the Digital Customer Journey to Lower Customer Acquisition Costs
Explore effective strategies for optimising the digital customer journey, common digital touchpoints, challenges in CAC, and the crucial role of technologies.
by
10 Telecom Industry Trends to Know in 2024
Insurance
by
Jane Irene Kelly
10 U.S. Insurance Industry Trends to Know in 2024
Learn the insurance marketing trends you should be responding to as you create your strategy for 2024 and beyond.
Automotive
by
Jane Irene Kelly
10 U.S. Automotive Industry Trends to Know in 2024
The U.S. automotive industry is rapidly evolving in 2024. Here are 10 trends you need to know to keep up with the competition.
Revenue Execution
by
Peter Isaacson
The Revenue Execution Revolution
Learn why B2C brands are turning to revenue execution platforms to unify marketing, sales, and commerce teams to drive greater revenue growth.
Revenue Execution
by
Gregg Johnson
Why Revenue Execution Platforms are Critical for B2C Brands’ Profitable Growth
Learn how market-leading consumer brands are using revenue execution platforms to achieve higher levels of profitable growth.
Revenue Execution
by
Jane Irene Kelly
How to Achieve Sales and Marketing Alignment for an Efficient Team
Discover the essential strategies and tactics to align your sales and marketing teams seamlessly, including industry insights, common pitfalls, and tips.
AI
by
Blair Symes
6 Ways Marketers Use AI Call Summaries to Drive Conversions and Revenue
Learn how marketers are using AI-derived phone call summaries to get insights into customer conversations from phone calls to businesses to drive conversions
AI
by
Jane Irene Kelly
What Is Black Box AI?
Discover the ins and outs of Black Box AI technology, its applications, benefits, real-world examples, and potential impacts on security and privacy.
Revenue Execution
by
Derek Andersen
10 Components Every Revenue Execution Platform Should Have
It can feel challenging to navigate the market for revenue execution platforms, as the category is just emerging. Learn the essential features to look for.
Digital Marketing
by
Jane Irene Kelly
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
Performance Marketing
by
Jane Irene Kelly
How to Craft a Frictionless Omnichannel Customer Experience
Learn how to design a seamless omnichannel customer experience that delights at every touchpoint with top strategies and best practices.
Invoca News
by
Owen Ray
Invoca Named a Leader in 2024 Opus Research Conversation Intelligence Report
Learn why Invoca is the best conversation intelligence software. Invoca was named a Leader in the 2024 Opus Research Conversation Intelligence Report.
Healthcare
by
Ray Mina
HHS's Latest Guidance on Online Tracking for Healthcare Marketers
Learn how new HHS guidance about the use of online tracking technologies impacts HIPAA compliance for healthcare marketers.
Healthcare
by
Jane Irene Kelly
How to Create a Healthcare Marketing Strategy: A Step-by-Step Guide
Discover the steps to craft an effective healthcare marketing strategy with our step-by-step guide, and delve into best practices to elevate your strategy.
Healthcare
by
Jane Irene Kelly
Hospital Marketing Strategies for Meeting the Needs of Modern Patients
Explore innovative hospital marketing strategies from understanding patient demographics to digital marketing, technology integration, and community engagement.
Marketing Analytics
by
Owen Ray
Unify the Buying Experience with Adobe Experience Platform and Invoca
Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences
Revenue Execution
by
Derek Andersen
How Marketers Can Use Revenue Execution to Deliver Results
Today’s marketer faces shrinking budgets, saturated markets, and difficulties aligning with sales teams. Learn how revenue execution platforms can help.
Healthcare
by
Jane Irene Kelly
Innovative Healthcare Marketing Ideas to Boost Your Strategy
Explore strategies to revolutionize your healthcare marketing with digital platforms, AI and technology, fostering communities and the use of mobile apps.
Performance Marketing
by
Derek Andersen
The 2024 UK Privacy Landscape: What Marketers Need to Know
The UK privacy landscape is poised to undergo shifts in 2024, with tightening restrictions on cookie tracking, AI, and data security. Learn how to prepare.
Revenue Execution
by
Peter Isaacson
Why Revenue Leaders Need a Revenue Execution Platform to Drive Sustained Growth
Learn why revenue leaders in marketing and sales organisations need revenue execution platforms to unify the full buying journey and drive revenue growth.
Revenue Execution
by
Owen Ray
How to Boost Contact Centre Sales Revenue With Better Marketing Alignment
Learn how aligning contact centre sales teams with marketing provides a full view of the buying journey to boost revenue and sales team effectiveness.
Digital Marketing
by
Jane Irene Kelly
2025 Marketing Budget: Key Trends Influencing Your Spend
Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimising your 2025 marketing budget strategy.
Revenue Execution
by
Derek Andersen
The 5 Revenue Execution Platform Uses You Need to Know About
To stay competitive, companies need to create seamless experiences that drive conversions and loyalty. Learn how revenue execution platforms can help.
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