Recent Posts

Kyle Christensen, SVP of Marketing at Invoca, shares his insights on tying click-to-call into your email marketing and attribution strategy.

Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.

Watch our virtual Adobe Summit session with eHealth and Evolytics to learn how to create seamless buying experiences with call tracking and Adobe Analytics.

These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.

Competition in the automotive industry is kicking into high gear. Learn how marketers and sales teams can use conversation intelligence to fuel revenue growth.

AI-powered call tracking & analytics can help you drive high-quality calls and optimize offline conversion & reveal things about your customers you’d never know

Invoca for Facebook is the industry’s first solution to natively integrate phone calls with Facebook Advertising.

Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.

Call tracking and analytics solutions help marketers optimize their digital campaigns and provide a frictionless telehealth experience. Learn more.

These healthcare marketing leaders share their predictions of how the healthcare marketing world will change in 2022.

Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.

Opus Research has named Invoca call tracking and conversational analytics a Leader in its 2020 Conversational Intelligence report. Learn more here.

Insurance consumers often call to buy policies and those calls often come from search. Learn how to drive higher quality sales calls from your search ads.

Financial institutions are using voice solutions to address client needs in handling PII. Julia Stead offers advice on to understand customers and gain insights

University Hospitals receives over 400,000 inbound calls per month. Making sure patients are connected with the right doctors and facilities is the priority.

Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.

Learn how cloud-based conversation intelligence software integrated with your call centre technology. It’s easier than you think!

What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.

Consumers often find retargeting ads invasive and annoying. Here's how to use call tracking software to make retargeting more effective and less irritating.

Learn insurance marketing stats about the customer journey, search, digital ad spend, personalisation, call tracking, and more.

Nancy Steele is one of those people and her dedication to our customers -- and to the employees on Invoca's customer success team -- is unmatched.

Did you know call tracking platforms can be used to personalize call experiences? Improve the customer journey and learn why call experience matter tp marketers