Recent Posts

Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.

From using voice-activated search within Adobe’s platform and generating AI-powered recommendations for campaigns to designing and publishing augmented...

We chatted with Caitlin Davis about how Invoca's culture differs from other places she’s worked, why she's excited for the future of the company, and more.

Frontier Communications uses inbound customer call data to strategically build relationships with its customers, which is critical.

Thru native martech integrations, Invoca adds call analytics data to your martech tools. We’ll walk thru popular digital tools & how our call tracking fits in.

Learn how dental marketers are leveraging Facebook ads to start more phone conversations, acquire more new patients, and boost their marketing ROI.

At Invoca, we stand with the Black community against racism, hate, and violence. Learn about our action plan to support anti-racism and drive lasting change.

Kyle Christensen, SVP of Marketing at Invoca, shares his insights on tying click-to-call into your email marketing and attribution strategy.

Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.

Watch our virtual Adobe Summit session with eHealth and Evolytics to learn how to create seamless buying experiences with call tracking and Adobe Analytics.

These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.

Competition in the automotive industry is kicking into high gear. Learn how marketers and sales teams can use conversation intelligence to fuel revenue growth.

AI-powered call tracking & analytics can help you drive high-quality calls and optimize offline conversion & reveal things about your customers you’d never know

Invoca for Facebook is the industry’s first solution to natively integrate phone calls with Facebook Advertising.

Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.

Call tracking and analytics solutions help marketers optimize their digital campaigns and provide a frictionless telehealth experience. Learn more.

These healthcare marketing leaders share their predictions of how the healthcare marketing world will change in 2022.

Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.

Opus Research has named Invoca call tracking and conversational analytics a Leader in its 2020 Conversational Intelligence report. Learn more here.

Insurance consumers often call to buy policies and those calls often come from search. Learn how to drive higher quality sales calls from your search ads.

Financial institutions are using voice solutions to address client needs in handling PII. Julia Stead offers advice on to understand customers and gain insights

University Hospitals receives over 400,000 inbound calls per month. Making sure patients are connected with the right doctors and facilities is the priority.

Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.