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Blog
Recent Posts
AI
by
Derek Andersen
How to Build Stronger Customer Profiles with AI
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customisation. This customisation drives ROI and loyalty.
Contact Centre
by
Owen Ray
5 Reasons the Contact Centre is a Revenue Driver, Not a Cost Centre
Cutting costs in the contact centre can kill revenue and damage your brand. Check out these 5 reasons why the contact centre is actually a revenue driver.
AI
by
Jane Irene Kelly
How to Predict Consumer Behavior with AI in 2026
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
Agency
by
Luke Heinecke
Avoid these 5 PPC Agency Headaches With Call Tracking
Does your agency manage pay-per-call for its clients? Then you need to use a call tracking and analytics platform to prove and improve your results.
Paid Search
by
Derek Andersen
What Is Display Advertising? 10 Tips to Drive More ROI
Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.
Call Tracking
by
15 Ways Digital Marketers Drive More Revenue With Invoca
Optimizing for clicks is in our blood. But if you haven’t integrated call intelligence into your digital marketing, you're missing out.
Agency
by
Owen Ray
See How an Ad Agency Decreased Cost Per Lead 150% with Call Tracking
Ai Media Drives Record-Breaking Results for its Client with Invoca
Invoca News
by
Laura Schierberl
Employee Spotlight: Mike McCourt, Astrophysicist Turned Data Scientist
Mike McCourt: Our talented data scientist! See how after a decade of astrophysics research at Stanford, Berkeley, Harvard, & UCSB, Mike made the startup leap!
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