The Conversation Is Now the Checkout.

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October 5 · 10:30 AM

When the Conversation Is the Ad and the Point of Sale

Invoca's Gregg Johnson joins Jinx Joglekar, CMO of Optimum, and John Nitti, Global Chief Business Officer at adMarketplace, to separate what's real from what's hype in conversational commerce.

Nearly half of U.S. adults now use an AI chatbot, and the share who start product research there instead of a search engine has nearly doubled in two years. What happens to measurement, engagement, and conversion when the conversation itself becomes both the ad and the point of sale?

What you'll walk away with:

• Why conversations are becoming a commerce surface
• What has to be true before consumers transact inside a message: trust, identity, and brand verification
• Where the ecosystem still has to align, and what the next two years likely look like