The Conversation Is Now the Checkout.

Invoca is heading to Advertising Week New York — and our CEO, Gregg Johnson, is joining the Innovation Stage panel to break down what happens when AI chat stops assisting the sale and starts closing it.

"Conversational Commerce in the AI Era: Where Ad, Chat, and Checkout Converge"

October 5 · 10:30 AM
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Innovation Stage at Advertising Week New York

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See you at the Innovation Stage at...

October 5 · 10:30 AM

Nearly half of U.S. adults now use an AI chatbot, and the share who start their product research there instead of a search engine has nearly doubled in two years.

Gregg joins Optimum CMO Jinx Joglekar to debate what's real, what's hype, and how brands need to rethink measurement, engagement, and conversion when the conversation itself becomes both the ad and the point of sale.

What you'll walk away with:

Why conversations are becoming a commerce surface
What has to be true before consumers transact inside a message: trust, identity, and brand verification
Where the ecosystem still has to align, and what the next two years likely look like

Going to Advertising Week? Your morning coffee is on us. Enjoy it during Gregg's session, or whenever you need it during the event.

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