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Learn how to use Google Business Profiles to drive more healthcare appointment calls from local search and increase patient acquisition.

Explore effective strategies to enhance patient satisfaction in hospitals. Learn about patient-centred care, communication techniques, and the latest trends.

Learn how marketers can drive revenue growth by switching their focus from lead volume to lead value by using a revenue execution platform.

Learn what martech ecosystems are, how they benefit teams, and the concrete steps you can take to build seamless ecosystems that drive revenue growth.

One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

A record number of marketers are using AI to optimise budget efficiency. Learn how you can use AI to make your marketing dollars work harder for you.

Discover how Revenue Execution Platforms can transform your business. Learn key benefits, features, and trends with Invoca's expert insights.

Uncover comprehensive insights into the automotive industry in the U.K., including key trends, challenges, innovations, and much more!

Explore how healthcare providers can design exceptional patient experiences. Learn the technology and best practices you need to create seamless journeys.

Explore Invoca's insights on overcoming seven critical healthcare marketing challenges, including compliance, budgeting, and leveraging new technologies.

Execute the latest digital marketing strategies for healthcare with Invoca. Learn how to revolutionise your healthcare marketing and drive success.

We talked to our industry-leading customers about the AI trends they foresee in 2024. Learn how you can take advantage of this technology in the coming year.

PreSense can dynamically route calls based on customer intent, and it can pass this intent data on to agents before they answer the call. See how it works.

We're putting a spotlight on our most inspiring customers! Today's feature is James McGinn, Head of Paid Media at Rentokil Terminix.

Learn what's preventing marketers from adopting new AI software and what you can do to get buy-in for new AI marketing technology.

While many marketers track online journeys, it can be challenging to track offline experiences. Learn how AI can help you capture deep offline journey insights.

Enhance ad success with effective advertising research: Learn the types, data collection, analysis, testing, metrics, & tools. Optimise campaigns for ROI.

Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.

Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.

Master customer segmentation with tips, common mistakes, targeting best practices, and the role of technology for more precise insights.

Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.

Our research found a whopping 90% of marketers plan to increase their AI investments. Learn how you can use AI to gain an edge over the competition in 2024.

Data security is a major concern when adopting new AI tools. Here are 10 security and data privacy questions you need to ask your AI vendor.

Learn why Invoca call tracking and conversation intelligence AI is the best solution for dealership marketing, contact centers, and BDCs.