Recent Posts

Learn what healthcare marketers are planning for 2024 and beyond. Get tips to drive more new patient calls and conversions.

Fraudulent calls aren't just annoying, they cost businesses and consumers $30B in 2021 alone. Here's what businesses can do to help hang up on call fraud.

One of the most preferred methods for a customer to reach out to businesses is via phone. Learn seven tips that can optimize your website to get calls.

Get the Total Economic Impact of Invoca Call Tracking & Conversational Analytics report to see how Invoca delivers ROI to marketers.

Here are the winners from Invoca Summit 2021-the premier conversation intelligence conference. These are the most innovative users of conversation intelligence.

Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.

If your PPC campaign has failed, try some of these next steps to recover.

Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.

Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.

Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.

See why over 80% of consumers won’t be picking up phone calls in 2019 — and find out how to get them to answer your calls.

Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.

Learn how to use Invoca conversation intelligence software to get data from customer conversations to improve the experience on your website.

Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.

With the ability to readily differentiate competitor offers or wield influence over review platforms, the power of the consumer has undoubtedly increased.

Marketing professionals think that Invoca is the best call tracking software available. See why Invoca has won more awards than any call analytics platform.

EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical

Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.

Learn the latest statistics about senior living media spend, the online customer journey, the phone call experience, and more.

As a part of Invoca's continued commitment to security & data privacy, we're proud to report that were in compliance with GDPR regulations ahead of the deadline

Emotionally connected customers are more than twice as valuable over their lifetime as highly satisfied customers who don’t feel such a connection.

Learn how businesses are using conversation intelligence software to improve the quality of phone conversations — and build brand loyalty as a result.