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Invoca shows us exactly how much value each marketing campaign is driving. We can then double down on what’s working and cut what’s not.
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Drive more leads
Get granular attribution down to the keyword to fully understand how your campaigns drive conversions over the phone. With clear visibility of customer intent and lead quality, you can optimize every campaign to drive more leads online and over the phone.
Defend your budget
Marketers who don’t use call tracking systems can’t accurately account for 50% or more of the conversions they drive. With AI-powered call analytics, you can get credit for every conversion you drive and defend every pound you spend.
Reduce wasted spend
Stop wasting your marketing budget driving calls that don’t result in sales. With Invoca’s phone call tracking software, you can automatically measure intent, outcomes, and conversions to understand and stop wasting your budget on campaigns that don’t work.
Complete multi-channel attribution
Get attribution for every conversion your marketing campaigns drive over the phone. Whether the call originates from search, social, your website, after a consumer views your TV or video ad, or from any other channel, you can see the full digital-to-phone call path and know exactly what’s driving the best leads.
Improve marketing ROI
Armed with true attribution, you can account for conversions that come from online clicks and offline calls to make data-driven optimisation decisions that reduce your overall CPA and boost your ROAS.
Activate call analytics data in your martech tools
The #1 reason our customers switched to Invoca’s call tracking software from another provider is our integrations. Why? Because they work. Invoca’s integrations enable you to activate conversion data from phone calls in virtually any ad platform. Automatically optimize your campaigns and keyword bidding with our no-code and low-code integrations.
AI call tracking accurately measure call quality
With Invoca and Signal AI, you can automatically and accurately measure the quality of phone leads and the impact those calls have on the business. Signal AI is powered by Invoca’s patented machine learning, generative AI, and voice biometric technologies that transform every conversation into actionable insights.
Drive more revenue from pay per call programs
Whether you’re an advertiser, publisher, or agency, you can drive more pay per call revenue with Invoca’s call tracking services. Optimize your campaigns with call conversion data to drive more high-quality leads. Get independent, verifiable data in real time to validate every call you buy or sell. And streamline your pay per call program by managing all of your partners, campaigns, and payouts in one place.
AI Messaging Agent that protects and proves ROI
Meet the first two-way SMS AI messaging agent that connects the full buyer journey to turn conversations into conversions. It ties all SMS and phone conversations and digital journeys to conversions and back to their originating marketing sources, giving full closed-loop visibility into ROI and revenue to power smarter marketing optimizations. Provide fast, personalized interactions that traditional chat or SMS tools can’t deliver, meeting buyers in the moment and moving them toward a purchase.
Uncover and activate insights from every conversation
AI Call Tracking FAQs
What is AI call tracking software, and why do I need It?
AI call tracking software allows marketing and sales teams to attribute offline phone call conversions to the marketing source that drove them. It works whether the lead calls right from the ad or content — such as with Google Ads call extensions or direct mail pieces — or visited your website first before calling. Without call tracking software, it’s impossible to prove the ROI of your marketing efforts that drive sales calls because your data trail goes cold when potential customers leave the digital experience and pick up the phone.
Why do marketers need AI call tracking?
Marketers need AI call tracking because their most valuable conversions happen over the phone, creating attribution gaps. Without call tracking, marketers cannot prove ROI from campaigns that drive phone calls, leading to wasted budget and missed optimization opportunities. Invoca’s AI call tracking provides complete multi-channel attribution and automatically measures call quality to optimize spending.
How does your AI call tracking reduce wasted marketing spend?
Invoca’s AI call tracking reduces wasted marketing spend by automatically analyzing which campaigns, keywords, and channels generate quality calls that convert to sales.
It measures call intent and outcomes in real-time, allowing marketers to reallocate budgets from underperforming campaigns to high-converting ones. This data-driven approach eliminates guesswork and focuses resources on tactics delivering results.
How does Invoca enhance digital marketing with call tracking?
Invoca integrates call tracking with digital marketing to provide a holistic view of marketing performance across channels. By attributing phone call conversions to specific digital campaigns, marketers can better understand the effectiveness of their advertising efforts. This leads to optimized ad spend, improved targeting, and increased conversion rates, enhancing overall digital marketing strategies.
What is the difference between traditional call tracking and AI call tracking?
Traditional call tracking assigns phone numbers to campaigns for basic attribution, while AI call tracking uses machine learning and natural language processing to analyze conversation content, measure call quality, detect customer intent, and predict outcomes.
Invoca’s AI call tracking provides deeper insights beyond simple call volume, enabling automated optimization and integration with marketing platforms.
How does Invoca help optimize paid search campaigns?
Invoca optimizes paid search campaigns by providing detailed attribution for phone call conversions. This allows marketers to adjust their keyword strategies and bidding based on data-driven insights about which keywords and ads are driving quality calls. As a result, companies can decrease cost-per-click, enhance return on ad spend, and increase the overall effectiveness of their paid search efforts.
