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With Invoca’s social media integrations and their Signal technology, we can measure our call-driven ad performance on platforms like TikTok and Facebook and optimise our campaigns to drive the best quality calls.
Accurately measure performance
Compare results across channels, ad platforms, campaigns, and ads to see what’s really working and get credit for every phone lead and conversion.
Activate data with the most social ad integrations
Armed with true attribution, you can account for conversions that come from online clicks and offline calls to make data-driven optimisation decisions that reduce your overall CPA and boost your ROAS.
Make smarter social ad spend decisions
The #1 reason our customers switched to Invoca’s call tracking software from another provider is our integrations. Why? Simply put, because they work. Invoca’s integrations enable you to activate conversion data from phone calls in virtually any ad platform. Automatically optimise your campaigns and keyword bidding to decrease your cost per acquisition, increase conversion rates, and drive more revenue with Invoca's no-code and low-code integrations.
Reach your most valuable audiences
Segment callers based on their conversations to retarget phone leads that didn't convert, suppress non-lead and converted calls, and use your most valuable calls to improve lookalike audiences.
Learn more about tracking and optimizing social advertising conversions and ROAS
