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Derek Andersen

Content Marketing & SEO Manager

Build Your Action Plan for Improved Customer Satisfaction

Is your customer service team stuck in a performance rut? Build your action plan with these suggestions and watch customer satisfaction improve.

Digital Marketing

Paid Media Budgets Are Growing Again, Here's How to Keep Your Bigger Budget

Learn the latest paid media budget trends. Discover how marketing leaders can capitalise by using AI to improve the efficiency of their media spend.

AI in Customer Care: 6 Ways to Improve Support

Expectations for the customer experience are at an all-time high. Learn how customer care teams use AI to scale their efforts and improve satisfaction.

Digital Marketing

What Does a Connected Buying Journey Mean for Marketers?

The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.

Invocans Use Volunteer Time Off to Give Back to Their Communities

Every year, we’re inspired by how Invocans use their volunteer time off to make a difference in their communities. Read their stories here.

8 Foolproof Tips to Select the Right Software Vendor

Are you struggling to find the right software vendor? Learn our proven tips to select a technology partner that can help you exceed your business goals.

Conversation Intelligence

What Is Display Advertising? 10 Tips to Drive More ROI

Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.

Revenue Execution

Why CMOs Need to Fill the Gaps in Their Marketing Measurement Strategy

While most CMOs have tracking for the online buying journey, they have a measurement gap for the offline journey. Learn why this is harming revenue growth.

Performance Marketing

10 Steps to Improve Your Online Reputation Right Now

Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 10 steps to help improve your online reputation.