AI

Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.

AI isn't just a buzzword — it's a game-changer for marketers. With real-time insights and automated processes, AI is essential for success in today's landscape.

Unlock the true revenue lift from your TV & video brand advertising. Invoca's AI measures call conversions, proving ROAS and optimizing spend with confidence.

Discover how measuring customer sentiment boosts loyalty, revenue, and strategy for a better overall customer experience.

In this post, we’ll break down how marketers can adapt to Gen AI search. We’ll dive into recent trends and the tactics that industry leaders are using.

One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

Learn how customer sentiment analysis with AI helps boost revenue, improve agent coaching, refine scripts, and build lasting customer loyalty.

In this post, we’ll show you why call duration is an inadequate signal to track call outcomes. Learn how marketers use AI to understand the full picture.

A new survey reveals that consumers believe AI is making the buying experience less personal. Learn what AI experiences consumers want and the ones they don't.