Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
10 Killer PPC Tactics Every Marketer Needs to Know
Check out these 10 paid search tips and tricks from Invoca and the PPC pros and Media Experts to learn how to create the most effective PPC campaigns.
Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
The Marketing Acquisition Cost Benchmark Report
The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Customer Conversations: How BBQGuys Gets Full Visibility of the Customer Journey with Invoca
Learn how outdoor cooking retailer BBQGuys uses Invoca conversation intelligence to
Will Paid Search Ads Ruin Voice Search?
Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.
Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC
Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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