Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
How to Measure Paid Search ROI with Call Analytics Data
Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.
How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking
Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.
How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions
See how online retailer YDesign Group is using Invoca call tracking and analytics and Adobe Experience Cloud to maximize their return on ad spend.
Why Your Mobile Site is Driving Away Customers
Here are 5 signs of a bad mobile experience you need to look out for to keep your customers clicking and calling.
8 Ways to Effectively Use Target Audience Segmentation
There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.
How To Boost Your Paid Search ROI With Invoca
Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.
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