Paid Search

Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.

Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.

Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.

Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.

Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.

Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.

Check out these 10 paid search tips and tricks from Invoca and the PPC pros and Media Experts to learn how to create the most effective PPC campaigns.

New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA