Digital Marketing
Invoca’s AI Solution Measures Revenue Lift From TV and Video Brand Advertising
Unlock the true revenue lift from your TV & video brand advertising. Invoca's AI measures call conversions, proving ROAS and optimizing spend with confidence.
How DIRECTV Connects Digital and Voice to Improve Conversions and Customer Experiences
Learn how DIRECTV works with Invoca, Tealium, and Starcom to connect digital and call data and improve conversions and CX.
How DIRECTV Achieved Nearly 50% Conversion Rates with Google Ads and Invoca
Drive higher ROI with Google Ads. Learn how DIRECTV achieved nearly 50% conversion rates on phone calls by integrating Invoca's call tracking with Google Ads.
30 Outstanding Examples of AI in Marketing
Discover how AI is revolutionising marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.
How to Measure the Success of Marketing Campaigns
Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.
Why You Need to Update Your Data-Driven Marketing Strategy for 2025
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalise experiences and boost ROI.
How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals
Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
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How Invoca Signal Discovery Works
2:53
min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
3:11
min
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