Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
Google Removed Call Tracking from Business Profiles. Here’s What Marketers Can Do.
Here is how you can get attribution for phone calls from Google Business Profiles to track phone leads after Google removed call tracking features from GBP.
6 Ways Marketers Can Use Signal AI Studio to Make Their ROAS and Reputation Soar
Learn why Invoca's call analytics AI is the easiest and most accurate way to track phone call conversions and leads to improve marketing ROAS and revenue.
How to Use Call Tracking to Improve Your Google Ads Performance
Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.
Closed-Loop Attribution: Why You Need it, How to Get It
If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform
What Is Marketing Attribution? Basics, Benefits, and Best Practices
Understand marketing attribution and its critical role in optimising your ad spend, improving campaign effectiveness, and enhancing ROI across channels.
How Invoca Integrates with Snapchat Swipe Up To Call Ads
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
What Is Lead Tracking? Understanding Basics & Benefits
Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
up next
How Invoca Signal Discovery Works
2:53
min
up next
Our customers talk about the value of Invoca
2:47
min
up next
How VITAS Healthcare uses Invoca
3:11
min
up next
Resource library
No items found.
