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Overview
The Invoca integration for Facebook Conversions API uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. This integration takes advantage of increased data capture that’s sent to Facebook for improved match rate and the ability to create more customised conversions and target audiences.
"With Invoca’s AI, we are able to measure our call-driven ad performance on platforms such as TikTok or Facebook and optimize our campaigns to drive the best quality calls. Without the technology to track customer journeys that begin online but end with a phone call, we would not know if the caller was a lead and if that call resulted in a sale."
Key Benefits
- Transparent call data in Facebook Ads Manager reports.
- Visibility into the Facebook Campaigns, Ad Sets, and Ads driving calls and conversions.
- Cost and revenue for calls alongside online actions for a more accurate ROAS (return on ad spend) calculation.
- Ability to create Custom Audiences and dynamically seed them based on callers that meet your selected criteria.
- Functionality to use the custom audiences for retargeting or to expand reach with Lookalike Audiences.
- Visibility into Facebook Audience Insights to get a deeper understanding of segmented callers’ demographics and psychographics.