Overview
The Invoca integration for Facebook Conversions API uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. This integration takes advantage of increased data capture that’s sent to Facebook for improved match rate and the ability to create more customised conversions and target audiences.
"With Invoca’s AI, we are able to measure our call-driven ad performance on platforms such as TikTok or Facebook and optimize our campaigns to drive the best quality calls. Without the technology to track customer journeys that begin online but end with a phone call, we would not know if the caller was a lead and if that call resulted in a sale."
Joel Citron, Chief Information Officer