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Digital Marketing

How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals

Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.

by

Jane Irene Kelly

‍Why Getting Clicks But No Conversions Is Costly

Even if your campaigns drive a lot of clicks, it doesn’t mean they’re effective at converting customers. Learn why getting clicks but no conversions is costly.

by

How to Stretch Your Search Marketing Budget with Conversation Intelligence

Are you looking for ways to get more out of your search marketing budget? Here's how to use conversation intelligence to optimize paid search.

by

Jane Irene Kelly

5 Free Templates to Help You Stretch Your Marketing Budget

Learn the steps for creating and implementing an effective marketing budget. Check out 5 of our favorite marketing budget templates for your use!

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18

min

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Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53

min

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Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47

min

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How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

3:11

min

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What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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Invoca + Google Ads Success Stories

We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.