Digital Marketing
12 Quick Tips to Optimise Paid Social Campaigns
69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
4 Steps to Maximise Lead Value Instead of Lead Volume
Learn how to optimise your marketing strategy to drive more ROAS and revenue, not just more lead volume.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
How to Measure the Success of Marketing Campaigns
Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.
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