Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics 4 with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines
Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.
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Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
Media Mix Modeling (MMM): The Complete Guide for 2025
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
What Is Display Advertising? 10 Tips to Drive More ROI
Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.
How to Use Call Tracking to Improve Your Google Ads Performance
Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.
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