Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
What Is Call Analytics and Why Should Marketers Use It?
Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.
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Conversation Intelligence: Call Tracking for Insurance Companies
Conversation Intelligence is enhanced call tracking software that insurance companies are using to revolutionize their marketing strategies. Learn more.
Pay-Per-Call: 14 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.
15 Eye-Opening Stats to Drive Sales & Marketing Alignment
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
How AI Call Tracking Helps Marketers Optimize Campaigns
How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.
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Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
2:53
min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
3:11
min
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