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The Trade Desk
Overview
This integration adds Invoca phone lead and conversion data to The Trade Desk’s digital media buying platform to measure ROAS, fuel more informed spend, and target audiences most likely to convert. Power better performance for programmatic display, CTV, online video, and more.
Key Benefits
- Attribute which digital campaigns drive offline conversions
- Prove ROI of digital marketing investments
- Optimise media dollars by lowering CPA and CPC