Owen Ray

Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.

This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.

With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.

Learn IVR contact centre basics. Understand how IVR works and how to measure routing performance.

Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.

Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.

Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.

Home services and construction businesses lose millions of dollars a year because of missed sales calls. Learn how unanswered calls are costing you customers.

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.