Owen Ray

Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.

This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.

With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.

Learn how to connect online and offline phone experiences and use 1st-party data to connect the full buying journey and drive revenue growth.

IVRs allow callers to self-route to the best destination. Learn how to use them to generate leads, improve customer support, increase efficiency, and cut costs.

Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).

Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.

Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.

Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising.