Matt Diederichs

As VP of Strategic Operations at Invoca, Matt Diederichs leads strategic direction, disciplined execution, and AI-driven transformation. He specializes in strategy, operations, and corporate development, with over 15 years of experience helping high-growth SaaS companies scale through pivotal transitions. Matt’s superpower is guiding leadership teams to define clear strategic priorities and execute them with integrity, especially during the critical inflection points that shape a company’s trajectory.

As Invoca’s first Corporate Development leader, Matt established the company’s Strategy and M&A functions. Prior to Invoca, he spent over seven years at Hootsuite during its hypergrowth phase, holding senior roles in strategy and corporate development at the global leader in social media management.