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Blog
Derek Andersen
Content Marketing & SEO Manager
Healthcare
How Healthcare Providers Improve Patient Experiences with PreSense
Leading healthcare providers use PreSense to create seamless patient experiences. Learn how it can help you drive more new appointments and build loyalty.
Contact Centre
How Invoca Customers Use PreSense to Improve Call Experiences
PreSense can dynamically route calls based on customer intent, and it can pass this intent data on to agents before they answer the call. See how it works.
AI
How to Build Stronger Customer Profiles with AI
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customisation. This customisation drives ROI and loyalty.
AI
Why Marketing Leaders Should Invest in Explainable AI
Marketing leaders can no longer ignore the AI hype. Learn what explainable AI is and why it should be a key factor in your vendor selection process.
Digital Marketing
Why Marketing Leaders Need to Invest in AI Personalisation in 2025
CMOs that use AI to personalise experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.
Financial Services
5 Financial Services Marketing Trends You Need to Know in 2025
Discover the key financial services marketing trends we’ll see in 2025, and how a revenue execution platform can help you capitalise on them.
Digital Marketing
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
Digital Marketing
40+ Voice Search Stats You Need to Know in 2025
The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
Marketing Analytics
What Is Brand Awareness? 20 Critical Metrics to Measure It
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 20 need-to-know brand awareness metrics.
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