Performance Marketing

Learn how to integrate AI tools for personalised targeting and effective campaigns. Discover key components, case studies, and the future of AI in advertising.

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

Without the ability to track marketing conversions that happen on the phone, the outcomes of your campaigns will remain a mystery. Crack the case with Invoca.

Are your agents answering all of the valuable phone leads your marketing programs generate? See how many calls you could be missing!

Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.

In 2023, marketers are facing a looming recession. Learn our top strategies to acquire and retain more customers during difficult economic conditions.

Local searchers are among your most valuable customers. Learn 8 our tips for driving more leads from local search — and ensuring those leads convert to revenue.

Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.

High-impact marketing campaigns deliver fast results while boosting the bottom line. Learn our tips to execute high-impact campaigns — and prove your results.