Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.

What Is Call Analytics and Why Should Marketers Use It?
Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.
Conversation Intelligence: Call Tracking for Insurance Companies
Conversation Intelligence is enhanced call tracking software that insurance companies are using to revolutionize their marketing strategies. Learn more.

15 Eye-Opening Stats to Drive Sales & Marketing Alignment
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.

How AI Call Tracking Helps Marketers Optimize Campaigns
How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.

What Is Call Attribution and Why Do I Need It?
Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.
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How Routing Calls Based on Digital Intent Data Can Boost Call Center Profits
Learn how the contact center can route calls more efficiently with digital intent data and conversation intelligence.

YouTube Advertising: How to Create More Effective Campaigns
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
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